CPDme believe quality social media marketing is all about building relationships with individuals, businesses and associate professions. Choosing an avatar (a picture or graphic) to represent you in any online community is one of the most important aspects of creating a professional online profile.
Your avatar (Picture) is the image people have in their minds as they communicate with you on social media. If you choose an image that's unfriendly, or provokes negative feelings, you're working against yourself and can often make the impression that will last throughout your relationship. The avatar is what attracts people to read your post, assuring the reader that the content of the post if that of your company.
The reason CPDme have created the new avatar is that embedded in the avatar is html coding that will be searched by google and other search engines. The other reason is that the colours have been simplified in order to maintain the brand standard that CPDme portray.
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